Speak Health
Illustration ★ Advertising ★ Copywriting
Objective
Develop a logo, visual identity, and campaigns for a public service announcement company in the healthcare sector.
Research
Strengths - Science based, easily shared through the internet Weaknesses - Some of the information can be viewed as controversial Opportunities - Shocking or bold advertisements have viral potential Threats - Unstable business model
S.W.O.T. Analysis
We are the only company to modernize the PSA in a way that is genuine and impactful within internet culture.
Onliness Statement
Brand Voice
Bold, Fun, and Honest
Who We Are
We are science and truth based.
Who We Are Not
Perceived as ‘cringy’ such as the truth campaign
The Shiny Stuff
^ Primary Mark
^ Tertiary Mark
^ Secondary Mark
⌄ Typefaces
Franklin Gothic URW Demi
Lato Bold
⌄ Color Palette
